A community-driven campaign to bring feet back to the village.
Reawakening the Heart of Somerset West
Become part of the movement to rejuvenate Somerset West and help us build a stronger, more connected and thriving community.
Help us build a stronger, more connected and thriving community.
Vibrant
Connected
Thriving
A community-driven campaign to bring feet back to the village.
Reawakening the Heart of Somerset West
Become part of the movement to rejuvenate Somerset West and help us build a stronger, more connected and thriving community.
Help us build a stronger, more connected and thriving community.
Vibrant
Connected
Thriving
HEY, QUESTION FOR YOU...
Have you noticed how central Somerset West has been changing — and not for the better?
Urban decay. A disconnected town. Rising crime and social problems.
Do you believe it’s time to bring back the energy, pride, and connection our community once had?
Are you the kind of person who wants to see Somerset West transformed into a vibrant, connected and thriving place again?
If so, you're not alone — and Village Collective is leading the way.
Let’s work together to reawaken the heart of Somerset West.
A Community-Driven Campaign
Transforming Somerset West into a Vibrant, Connected and Thriving Place
Transforming and renewing central Somerset West into a vibrant, connected and thriving place where people want to live, work, visit and shop — through cohesive urban development and a community-driven inclusive marketing campaign to bring feet back to the village.
Work with the City of Cape Town, CID, businesses & community
Upgrade the Somerset West CBD
Drive dynamic marketing campaigns
Create and sustain job opportunities
Improve security, accessibility, and quality of life
The Heart of the Village
Reviving the Soul of the Town Centre
At the heart of the Village Collective Precinct lies the Somerset West Village Garden. The intention is to establish this area as the green heart of Somerset West — a hub of activity where locals and visitors can gather to experience the Somerset West spirit of community.
Built on dynamic public–private partnerships
Focused on restoring the charm of the ‘old town’
Driven by inclusive events, art, and heritage
Powered by local business support
Sustained by a clear marketing and event strategy
Our Focus Areas
Bringing Life Back to Somerset West
Each initiative is designed to make Somerset West a more vibrant, connected and thriving place — for everyone who lives, works or visits here.
Community Heart
At the centre of our vision is the Somerset West Village Garden — a green hub where locals and visitors can gather and connect.
Vibrant Lifestyle
We promote Somerset West as a desirable lifestyle precinct with charm, walkability, and a sense of pride in place.
Inclusive Movement
The Village Collective is a community-driven campaign built on collaboration between business, government and local people.
Clear Communication
We keep the community informed through newsletters, a WhatsApp group, blogs, and creative digital storytelling.
Local Engagement
Every partner — big or small — gets visibility through our business directory, social media and targeted campaigns.
Strong Online Presence
With a mobile-friendly website, active social media, and branded content, we attract the right people to our town and partners.
Help us build a stronger, more connected and thriving community.
A Collective Effort with Real Impact
Built Through Partnership, Powered by Community
Every element of the Village Collective is made possible by collaboration — from our founding partners to the local businesses and residents who believe in the future of Somerset West.
Founding Partnerships
Registered as an NPC, the Village Collective is led by a board elected from founding partners: the Somerset West City Improvement District, Dewvest, Rola Motors, and GraySwan Investments.
Driven by the Community
The Village Collective thrives on collaboration — between businesses, property developers, and the Somerset West community — to restore and promote the charm of the old town.
Strategic Promotion
A dynamic marketing and event strategy ensures visibility through newsletters, social media, digital campaigns, and a mobile-friendly website with a business directory and blog.
Events That Connect
From the Village Arts Festival to the Christmas Market and Walkway Launch, our calendar of activations brings energy, community pride, and foot traffic back to the CBD.
Help us build a stronger, more connected and thriving community.
A platform designed to help our partners stand out.
A Business Directory That Builds Visibility and Connection
A Tool That Helps Every Partner Reach More Customers
Mobile-friendly and interactive
Features all partners — big and small
Showcases your brand, contact info, and visuals
Promotes visibility and local discoverability
Integrated with blogs, events, and “what’s on” updates
Get Listed Today
Somerset West Business Directory
A user-friendly business directory gives all our partners - big and small businesses - a platform to reach more customers and stand out from the competition.
A Commitment Rooted in Collaboration and Trust
FOUNDING MEMBERS
With a shared desire to restore a sense of community and pride in the historic heart of
Somerset West, The Village Collective was founded by:
The Village Collective is coordinated by Destinate and backed by founding partners with a shared vision for a vibrant, connected and thriving Somerset West. With transparent implementation and a three-year commitment from partners, we are ensuring lasting change — through inclusive development, strategic marketing, and active community involvement.
A Commitment Rooted in Collaboration and Trust
FOUNDING MEMBERS
With a shared desire to restore a sense of community and pride in the historic heart of
Somerset West, The Village Collective was founded by:
The Village Collective is coordinated by Destinate and backed by founding partners with a shared vision for a vibrant, connected and thriving Somerset West. With transparent implementation and a three-year commitment from partners, we are ensuring lasting change — through inclusive development, strategic marketing, and active community involvement.
What Our Partners Say
Voices From the Heart of Somerset West
The Village Collective is making a tangible impact on the people and businesses that call Somerset West home.
A Renewed Sense of Pride and Connection
“The Village Collective has brought pride and connection back to Somerset West. It’s revitalised the town centre and given older residents more reason to engage, support local businesses, and enjoy the charm of the village again.”
Rika Rodd, CEO of Helderberg Society for the Aged
Real Momentum With a Heart for Local Business
“Under Mariëtte’s passionate guidance, the Village Collective is creating real momentum. They’re bringing together business and community to build something meaningful in the heart of our town.”
- Janine Fourie, KWIKSPAR Somerset West Lion’s Square
A Cornerstone of Community Growth and Creativity
“This initiative truly serves the community. Their dedication to uplifting entrepreneurs, supporting small business, and fostering collaboration is both meaningful and lasting.”
- Jaco Sadie, WYN
Help us build a stronger, more connected and thriving community.
A Glimpse Into the Future
Perspective View of the Village Collective Precinct
At the heart of the Village Collective Precinct lies the Somerset West Village Garden.
The intention is to establish this area as the green heart of Somerset West — a hub of activity where locals and visitors can gather to experience the Somerset West spirit of community.
Help us build a stronger, more connected and thriving community.
See the Vision Come to Life
Reawakening the Heart of Somerset West
The Village Collective is a community-driven campaign to transform central Somerset West into a vibrant, connected and thriving place — where people want to live, work, visit, and shop.
Help us build a stronger, more connected and thriving community.
The Green Heart of Somerset West
A Gathering Place for Community and Connection
At the heart of the Village Collective Precinct lies the Somerset West Village Garden.
The intention is to establish this area as the green heart of Somerset West — a hub of activity where locals and visitors can gather to experience the Somerset West spirit of community.
GOT QUESTIONS? LET'S ANSWER THEM!
Frequently Asked Questions
Everything you need to know about joining the Village Collective, how the partnership model works, and what to expect when you become part of the movement to rejuvenate Somerset West.
Who is behind the Village Collective?
The Village Collective is implemented by Destinate and coordinated with a board of founding partners: Somerset West City Improvement District (SWCID), Dewvest, Rola Motors, and GraySwan Investments.
What does a partnership include?
Each tier of partnership comes with specific benefits such as visibility in the Village Collective business directory, social media promotion, inclusion in newsletters and blog posts, photography packages, and access to exclusive events.
How long is the partnership commitment?
To ensure the sustainability of the project, a three-year commitment is required from partners, payable in annual tranches.
How can my business get involved?
Businesses in Somerset West can join as a Founding, Gold, Silver, or Bronze Partner — or participate in the marketing programme and CSI initiatives, including event sponsorships and public art projects.
© 2025 Village Collective. All rights reserved.
A community initiative coordinated by Destinate.